Find out what your customer does
in the point of sale and
make your business more efficient.
Find out what your customer does
in the point of sale and
make your business more efficient.
Are you a manufacturer?
A retailer?
Do you have a store? A shopping center? A showroom?
Get valuable information
on the shopping journey.
We help you understand how the consumer moves around the store, how he or she interacts with the products and the shop window and learn about the most effective layouts and communication means.
With us you can improve the shopping experience and increase your sales performance.
Grottinilab use the latest digital computer vision technologies supported by Artificial Intelligence (AI), deep learning and machine learning, to monitor, analyze and improve the shopping experience.
Grottinilab offers you a team specialized in data mining, marketing and shopper research.
We understand your needs
We process data
We provide solutions
We offer innovative technological solutions able to analyze and optimize the shopping experience in stores, shopping centers, showrooms, supermarkets, stations, airports, pharmacies and cultural centers.
GDO / FMCG / Vending Machine / Pharma / Automotive / Drugstore / Fashion / Technology / DIY / Pet Store / Gaming & Entertainment / Travelling & Leisure / Finance & Ensurance / Public Administration & Services / Trade Show & Events / Energy
People Counter Evolution
How many people are there in your environment? How many people come in every week, every day, every hour? What is your promotional activity attraction rate?
People Counter Evolution (PcE) is an innovative people counter system to provides the updated situation on visitors inside an environment in REAL TIME.
Read moreShopper Analytics
Who is your shopper, how does she or he move around the point of sale, how does she or he interact with the shelf, how long does she or he take to decide what to buy?
Shopper Analytics (Sa) is the solution that provides effective insight into the customer experience and decodes the factors determining or slowing down purchasing in the store.
Read moreShopper Science Lab
How to quickly activate a/b tests on products, promotional or communication material? How to assess the assortment or planogram?
Shopper Science Lab (SsL) is a point of sale that is already equipped with all our technologies. The Shopper Behavior can be surveyed, and tests can be carried out to support the strategies of Shopper Marketing, Category Management, new product testing and Packaging for small and large companies.
Read moreStore Audit App
How can you speed up the point-of-sale audits and optimize your visual merchandizer activities? How can you make the most of the data collected?
Store Audit App (SaA) allows checking shelves, product presence and placement, pricing, promotions under way and many other useful data by uploading to an easy-to-use dashboard.
Read moreShelf Management
Are planograms complied with? How long does it take the staff to make the refill? How many sales could you lose due to an empty or messy shelf?
Shelf Management (Sm) monitors the shelf status, detects Out of Stock and analysis planogram compliance automatically. The system sends alerts and notifications on the shelf performance in real time.
Read moreVisual Merchandising
Do your shop sign and shop window attract consumers? Is the communication material arranged correctly? What is your return on investment (ROI)?
Visual Merchandising (Vm) assesses the effectiveness of your visual strategy, allowing you to optimize your store layout to improve the customer experience.
Read more“We got to know Grottinilab thanks to Elis’s Open Italy project, as one of the innovative start-ups. We decided to implement their technologies in 7 of our stores to monitor our Customer Experience and to better understand our visitors’ Shopper Behavior, after a first pilot. The Grottinilab added value consists in being able to combine information from different technologies into a single platform, providing us with a team of experts to support in the data analysis and interpretation process”
“We have identified Grottinilab not just as a supplier, but as a partner with whom we share ideas, actions and strategies. The solutions Grottinilab offered us have allowed us to implement a new communication strategy that is more attractive, easier to manage and to update. These conditions have impactively enhanced our shop windows and our internal wayfinding giving our shops a clean, modern Look&Feel that is functional at the same time”
“Thanks to Grottinilab Shopper Analytics solution, we were able to test new shelf positioning strategies for our categories in a real store. The test allowed us to evaluate different executions and optimize them before going to roll-out in other stores. Thanks to the detailed data analysis, we understood which one generated the greatest attention and conversion for our category and products”
“We have been collaborating with Grottinilab for several years and, thanks to their solutions, we get the chance to bring innovation to our shopper research and shelf management methodologies. We are profitably using the information coming from our Shopper Science Lab to design our future stores’ strategies”
“We have used Grottini Shelf Sensors to provide reliable reads on the out of stock rate by sku and time, finding it to be an easy and user friendly tool to reliably pinpoint the true scale and nature of the on shelf availability problem, eg, what sku was out of stock, when and for how long did that out of stock happen, and help guide a collaborative team to appropriate solutions”
“Thanks to our partnership with Grottinilab, the CIV group has launched the first laboratory in the world to analyse Vending Machines consumers. The goal is to use our laboratory to test new Product and Marketing Initiatives and to contribute to our distribution channel innovation and growth, also collaborating with manufacturing companies.”
Benelux / Cina / France / Germany / Indonesia / Italy / Portugal / Singapore / Spain / UK / USA
What is the role of Big Data in Retail? How does Big Data support marketing strategies? Converting this huge amount of Data into strategic information requires experience and knowledge. Read our guide to know how to best use Big Data to draw successful Marketing Strategies.
Do you have a supermarket and want to know exactly what impact do your flyer offers have on shopper behavior? Thanks to our technologies, you can measure the effectiveness of your promotional campaign. Click here to find out how we did this in a real case study.